Ojisan Blog ver.4+1

Easy way to handle stress

posted by Steve | 03/08/2010 / 09:45AM  |  Easy way to handle stress

What Would You Do To Make London A Better Place?

Since we have seen a tons of sites with social media based, here is another chance to check out one of the great sites, called "Co-Create London."
It is very simple, what you can do is after log in with Twitter or Facebook account, just type your idea for London to make it better place. You are also able to vote for somebody's ideas and add your comments on it.

I'm wishing that those types of sites should be increased and localized for each countries and cities in order to bring better life style in the near future. However, not too far I think.

Co-Create London
http://www.cocreatelondon.com/

posted by Yu | 03/08/2010 / 01:02AM  |  What Would You Do To Make London A Better Place?

Interesting internet statistics

posted by Yu | 03/03/2010 / 20:54PM  |  Interesting internet statistics

Mobile campaign AR

LOTTE Fits recently released mobile campaign with AR (Augmented Reality).  Since famous Japanese talents are promoting, this is gradually known as one of the popular flavor gum in Japan.
This is another promotion since user oriented campaign of dance contest on YouTube was successfully done,
it provides an mobile app of famous Japanese talent dancing on your mobile phone based on what you control on mobile key pad with recent technology of AR.

Besides the taste (personally I like it), what you have to do is just install an AR app on your mobile and take a photo of ad showing "Fit's" logo as start, then you'll see a model on your photo. See below image, sorry for bad quality due to not focused well.    



As you see above an image, this attempt is quite interesting and amazing especially for her fans because of responding
by jumping or waving her hand once you press a key on your mobile, and works for Japanese mobile phone. 

In my opinion, it could actually, be giving external option for better solution and showing the distinction of other AR experimentation such as creating a original message for users or combining with images on your image holders, etc as bringing second wave from people haven't tried, however trying new feature inspires not just us like creators, also for people never tried those new idea, so it helps bringing a huge impact for next promotion definitely.

Just wonder how teens are responding regarding this though, hoping they liked it.

posted by Yu | 02/28/2010 / 01:38AM  |  Mobile campaign AR

How social media built Obama

Right after releasing the news of Barack Obama, elected the president of the U.S., many supported people, countries celebrated of a new president of United States, who emphasized the issues of rapidly ending the Iraq War, increasing energy independence and providing universal health care.
Behind the scene of election campaign, the most creative and impressive online communication strategy supported a candidate Obama and his groups to bring extraordinary successful campaign.

Book of how to create Obama, translated of "YES WE DID", explained of how social media built Obama Brand and help us to find the way of how to handle and take social networks in our planning.
In the book, it explained some approaches such as official SNS, email, movie, blog, and online ads, etc. Quickly summarized below what we need to be careful.

Make users realize the meaning of SNS
shouldn't be a typical SNS that people contribute their ideas and opinions for sharing, the official SNS must tell what the topic/goal is, so that people are able to join and donate their funds without difficulties for fund raising.

Email communication
benefit of email communication is, obviously the way of avoiding the filter of mass communication, so able to deliver certain information anytime anywhere.　In order to be success, need to provide specific point of what we really want to tell such as news, brand, and sharing feedback, so on. Otherwise people receive an email might get lost for their next step.
Another great way of the strategy is to give special present to supporters as additional,
in the campaign, those repeating donating funds were chance to meet candidate Obama himself so that funds were successfully increased.

Movies
besides expressing his strength of speech on movies, need to adjust　the movies for each target supporters. For instance, one day, an ex-soldier called Obama team asking to add closed caption on each movie. As you might see, those people are having trouble hearing due to spending a long time on battlefield, experiencing explosion sound right just next, so creating and editing movies were highly essential especially for some supporters.

Blog
on the blog, rather than just posting updated news and things happened, taking in supporters experience, images, and comments to expand the importance of what they are doing. Idea is very simple, however the way of posting supporters' comments brought a lot of new visitors and becoming a chance to be his supporters.

Online ads
posting ads by spending a lot of money might not be working always, this, on the other hand, online ads strategy was also contemplated and analyzed based on the history of ads performance, so that producing revised and updated online ads were displayed on each categories, including gaming market for obtaining the young supporters, proving that those environment is possibly becoming a potential market still.

As conclusion, behind the scene of the election by using social media was impressive and extraordinary. It was also the great example of how to deal with, but I'd like to point out the most is that adopting the same way of social media network strategy won't work for all, of course, try backing off one step behind and rethink that this is the best way to approach or not, otherwise you definitely will lose your customers.

posted by Yu | 02/12/2010 / 04:03AM  |  How social media built Obama