OJISAN BLOG 4+1

Ron Conway explained mega trends

2010-06-06T18:57:34Z

Ron Conway explained and pushing mega trends of real time data, social web, and flash marketing.
Following him might help developing ideas of new service and starting up.

Augmented Reality Dressing Room

2010-05-09T18:38:12Z

This is from Jade Jagger & Indiska (fashion retailer) showing the virtual dressing room of AR engine, as you can see, it's not just for posing in front of camera, you are able to capture the image once you set with your favorite clothes.
Guessing if a new note devise with front camera comes out, it can be great chance to try out those unique ideas.

like btn of Facebook could be great help

2010-04-29T18:34:40Z

NEW YORK (AdAge.com) -- Launching its universal "like" button, Facebook extended its tentacles across the internet today, setting up pipes to gather user data from anywhere on the web. And now that users can add what topics, products or content they like to their Facebook profiles, the social-networking site is sitting on a data treasure chest.

Facebook is already widely and globally known as huge SNS, seems people in here start using it finally due to arriving and permeation of smart phones, shifting from high functional Japanese phones. (still carrying 70% share of it yet though)
Besides this, what I'm pointing out is this new "like" plugin gives you great help for reviewing of each products while you are online shopping.

As you see on top video, easily figuring out how it connects and more socialized with people you are dealing currently.
Not also even evaluating what you like by clicking a button, you are able to see your friend's favorites lists he/she created.
This totally rocks to me, what if it is not just your friend, created by one of famous celebrities? becoming more serious about purchasing for you? Once spreading here, it'll be interesting and mobile based online shopping will be exploding for sure.

iPhone OS4 details

2010-04-11T17:44:02Z

Apple finally revealed multi-tasking feature in iPhone OS4, which is one of the demands from current iPhone users including me, of course. It will be releasing in summer, might expect right before iPhone HD is coming out in June, so pretty exciting for people thinking of switching to smart-phones, mobile market in Japan is gradually shifting by the way.
For details of iPhone OS4, not discussing here due to tons of translated resources out there already, pointing out what we will see might be better and interesting to express as my own point of view for getting rid of stress from everyday life.

Well, in the presentation, some hit my interest and curiosity, one of the reasons is that apple amazingly smart of finding the points where people love.
Besides multi-tasking, we knew this is what we have been waiting for but also were convinced of things we are worried.
For instance, memory while using multi-tasking, can be eating up performance and battery life when I see the solution, however Apple has ensured that it won't cause the problem, as long as using recent ones such as 3GS and 3rd gen iPod touch, sorry my iPhone 3G though. OS4 nicely delivers and helps our life easier.

Actually, the most interesting topic was iAd, this is much way beyond from what I expected and it could be lifting up next level of online banners for mobile definitely. Before this idea came up, he mentioned that current mobile ads are very weak and not user friendly cuz it seems overwriting contents, forcedly navigate to contents related to the banners you clicked.

NOT like that anymore, it stands as one of that optional contents somehow. You are able to select and navigate like a web site,
this is surely amazing (he also made sure that all were created by HTML5 that's pretty interesting and explanation of separation.) So the point is, it could be new marketing opportunity for creators as you see, besides posting ads.
To me, this is very exciting and always got impressed of what Jobs are thinking.

Jesus Kit Kat viral marketing

2010-03-31T16:45:42Z

As you see a picture above, inside of wafer Kit Kat, try recognize what it's showing.
It looks like transformer cartoon or someone disguising as Santa Claus doesn't fit the costume every winter season, but it actually shows the face of Jesus, not even your uncle.

No doubt, it shouldn't be a real. This viral marketing was created by ad agency, UbachsWisbrun/JWT, in June 2009.
After launching, it's spread the rumor so quickly and many talked, blogged about it.

To me, it is a little risky but nicely created way of buzz marketing.
Here is a viral movie below.

Great Jamaican Commercial - Usain Bolt

2010-03-22T05:43:52Z

Found an interesting TVCM of Jamaica Tourist Board, showing Usain Bolt, a Jamaican sprinter and a three-time Olympic gold medalist, running through of beautiful spots such as woods, river, and beach in Jamaica.
During his running, those spectacular view of each spots stop him running and give him more attention besides playing one of the best popular song, "One Love" created by Bob Marley & The Wailers, explaining how amazing those are without any additional words.

Simply, it gives more curiosity regarding visiting Jamaica if you see this, time to go trip?

Overnight Transformation of Gap Store

2010-03-13T06:19:23Z

Quite interesting promotion in GAP of Robson St in Vancouver was started in November 2009.

Point of promotion
In order to promote the launch of its Sprize rewards program, mannequins and the Gap store logo were upside down, and even hired performers to walk on their hands outside the Robson Street location. This transformation took overnight.

Sprize rewards program is:
Currently open to residents of Canada (excluding Quebec) with the pilot program having recently been launched in Vancouver, British Columbia at 10 Vancouver area Gap stores. Shoppers can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. SprizeMoney is automatically accrued in a customer's account when a product they bought goes on sale within 45 days of the original purchase. The account is credited the difference between the price paid and the best sale price.

Interesting point of the promotion as additional is how attract people, making them think different from before transforming stereotyping of GAP shops into better and astonishing way.

Easy way to handle stress

2010-03-08T00:45:43Z

Normal. Twice a day, costs me a lot though.

What Would You Do To Make London A Better Place?

2010-03-07T16:02:48Z

Since we have seen a tons of sites with social media based, here is another chance to check out one of the great sites, called "Co-Create London."
It is very simple, what you can do is after log in with Twitter or Facebook account, just type your idea for London to make it better place. You are also able to vote for somebody's ideas and add your comments on it.

I'm wishing that those types of sites should be increased and localized for each countries and cities in order to bring better life style in the near future. However, not too far I think.

Co-Create London
http://www.cocreatelondon.com/

Interesting internet statistics

2010-03-03T11:54:50Z

Mobile campaign AR

2010-02-27T16:38:38Z

LOTTE Fits recently released mobile campaign with AR (Augmented Reality). Since famous Japanese talents are promoting, this is gradually known as one of the popular flavor gum in Japan.
This is another promotion since user oriented campaign of dance contest on YouTube was successfully done,
it provides an mobile app of famous Japanese talent dancing on your mobile phone based on what you control on mobile key pad with recent technology of AR.

Besides the taste (personally I like it), what you have to do is just install an AR app on your mobile and take a photo of ad showing "Fit's" logo as start, then you'll see a model on your photo. See below image, sorry for bad quality due to not focused well.

As you see above an image, this attempt is quite interesting and amazing especially for her fans because of responding
by jumping or waving her hand once you press a key on your mobile, and works for Japanese mobile phone.

In my opinion, it could actually, be giving external option for better solution and showing the distinction of other AR experimentation such as creating a original message for users or combining with images on your image holders, etc as bringing second wave from people haven't tried, however trying new feature inspires not just us like creators, also for people never tried those new idea, so it helps bringing a huge impact for next promotion definitely.

Just wonder how teens are responding regarding this though, hoping they liked it.

How social media built Obama

2010-02-11T19:03:50Z

Right after releasing the news of Barack Obama, elected the president of the U.S., many supported people, countries celebrated of a new president of United States, who emphasized the issues of rapidly ending the Iraq War, increasing energy independence and providing universal health care.
Behind the scene of election campaign, the most creative and impressive online communication strategy supported a candidate Obama and his groups to bring extraordinary successful campaign.

Book of how to create Obama, translated of "YES WE DID", explained of how social media built Obama Brand and help us to find the way of how to handle and take social networks in our planning.
In the book, it explained some approaches such as official SNS, email, movie, blog, and online ads, etc. Quickly summarized below what we need to be careful.

Make users realize the meaning of SNS
shouldn't be a typical SNS that people contribute their ideas and opinions for sharing, the official SNS must tell what the topic/goal is, so that people are able to join and donate their funds without difficulties for fund raising.

Email communication
benefit of email communication is, obviously the way of avoiding the filter of mass communication, so able to deliver certain information anytime anywhere.　In order to be success, need to provide specific point of what we really want to tell such as news, brand, and sharing feedback, so on. Otherwise people receive an email might get lost for their next step.
Another great way of the strategy is to give special present to supporters as additional,
in the campaign, those repeating donating funds were chance to meet candidate Obama himself so that funds were successfully increased.

Movies
besides expressing his strength of speech on movies, need to adjust　the movies for each target supporters. For instance, one day, an ex-soldier called Obama team asking to add closed caption on each movie. As you might see, those people are having trouble hearing due to spending a long time on battlefield, experiencing explosion sound right just next, so creating and editing movies were highly essential especially for some supporters.

Blog
on the blog, rather than just posting updated news and things happened, taking in supporters experience, images, and comments to expand the importance of what they are doing. Idea is very simple, however the way of posting supporters' comments brought a lot of new visitors and becoming a chance to be his supporters.

Online ads
posting ads by spending a lot of money might not be working always, this, on the other hand, online ads strategy was also contemplated and analyzed based on the history of ads performance, so that producing revised and updated online ads were displayed on each categories, including gaming market for obtaining the young supporters, proving that those environment is possibly becoming a potential market still.

As conclusion, behind the scene of the election by using social media was impressive and extraordinary. It was also the great example of how to deal with, but I'd like to point out the most is that adopting the same way of social media network strategy won't work for all, of course, try backing off one step behind and rethink that this is the best way to approach or not, otherwise you definitely will lose your customers.

New iPhone promotion with AR

2010-02-11T16:18:30Z

Mobile Art Lab has released a new iPhone app called, "iButterfly" using the recent technology of AR (Augmented Reality) and motion censer. It seems to be on progress of connecting to campaign but we'll see what's next later on. See more, just simply click the above image and check their web site.
You can even get in from iTunes store and download as for free (by the end of March 2010?), try test it out anyway.

iButterfly, has basically pretty simple feature, once you open up the app and you have chance to see and catch different kinds of beautiful shapes and colors of butterflies, it reminds of my youth time having fun with my friend trying to catch the butterflies and my friend's head for teasing.
The point of catching butterflies are also benefit for our needs, it can be a coupon of something, somewhere.
If you go different city, you might also have opportunity to see other types of them, meaning of obtaining many coupons, news, etc.

Eventually, you are able to restore them on your account and trade with your friends, this is actually nicely done!
as I said at beginning, it still on progress, so I'll keep update it.

I'm worried that users accidentally throw their iPhone when catching butterflies so might be better to add it as one of the caution.

CSS3 can be great help for 2010?

2010-02-04T04:49:48Z

Since recent younger generation and beginners seem to start switching to smart phones, meaning we finally see its wave is arriving here in Japan also.　The point of the stage might be that we, as developner, need to consider how to attract those users by recent technology and explaining how it is useful for having better lifestyle.

Obviously, kids in here still are addicted to casual mobile phones of course, see bottom Qpod. tied up docomo keitai. However, some are getting tired of extremely slow response after pushing button gives awful usability due to built-in tons of features in advance to show off. Besides the features, I can truly understand of decorations so better to keep this idea as good point.

Negatively, iPhone, for instance, currently doesn't support adobe flash environment due to causing some issues according to the comment from Steve Jobs of Apple, Inc. CEO. Whether supporting or not, I'm not going to dig about the topic so it might be next discussion anyway, but point is what　the substitutions for flash environment is, since flashlite became such a famous in mobile market, attractiveness still needs to remain. Then, what? those below new features might be great help for.

Adopting css3, gradually getting popular, is supported still by Safari as main browser, can be new, or I'd say, temporary but outstanding "hero" for now, mostly for start phones. Animation, for example, carries some possiblities of taking new stage for showing mobile pages interestingly and even possible to cause huge impact, up to how it transforms.

HTML5, this is no explanation.
if you see this, you cannot close your beautiful month. http://9elements.com/io/projects/html5/canvas/
So what we should do, as developer, we still chance to display those impressions, besides wishing flash for iPhone is coming in.

Those are very cute anyway.

Coca-Cola Happiness Machine

2010-01-25T18:54:36Z

This is a part of Coca-Cola's global "Open Happiness" campaign, placed in cafeteria of a college, a vending machine designed of Coke gives not just free Cokes, also sunflowers, pizza, and amazingly even huge sandwich. Check out students' reaction.
Produced by creative agency, definition6