How social media built Obama
Right after releasing the news of Barack Obama, elected the president of the U.S., many supported people, countries celebrated of a new president of United States, who emphasized the issues of rapidly ending the Iraq War, increasing energy independence and providing universal health care.
Behind the scene of election campaign, the most creative and impressive online communication strategy supported a candidate Obama and his groups to bring extraordinary successful campaign.
Book of how to create Obama, translated of "YES WE DID", explained of how social media built Obama Brand and help us to find the way of how to handle and take social networks in our planning.
In the book, it explained some approaches such as official SNS, email, movie, blog, and online ads, etc. Quickly summarized below what we need to be careful.
Make users realize the meaning of SNS
shouldn't be a typical SNS that people contribute their ideas and opinions for sharing, the official SNS must tell what the topic/goal is, so that people are able to join and donate their funds without difficulties for fund raising.
Email communication
benefit of email communication is, obviously the way of avoiding the filter of mass communication, so able to deliver certain information anytime anywhere. In order to be success, need to provide specific point of what we really want to tell such as news, brand, and sharing feedback, so on. Otherwise people receive an email might get lost for their next step.
Another great way of the strategy is to give special present to supporters as additional,
in the campaign, those repeating donating funds were chance to meet candidate Obama himself so that funds were successfully increased.
Movies
besides expressing his strength of speech on movies, need to adjust the movies for each target supporters. For instance, one day, an ex-soldier called Obama team asking to add closed caption on each movie. As you might see, those people are having trouble hearing due to spending a long time on battlefield, experiencing explosion sound right just next, so creating and editing movies were highly essential especially for some supporters.
Blog
on the blog, rather than just posting updated news and things happened, taking in supporters experience, images, and comments to expand the importance of what they are doing. Idea is very simple, however the way of posting supporters' comments brought a lot of new visitors and becoming a chance to be his supporters.
Online ads
posting ads by spending a lot of money might not be working always, this, on the other hand, online ads strategy was also contemplated and analyzed based on the history of ads performance, so that producing revised and updated online ads were displayed on each categories, including gaming market for obtaining the young supporters, proving that those environment is possibly becoming a potential market still.
As conclusion, behind the scene of the election by using social media was impressive and extraordinary. It was also the great example of how to deal with, but I'd like to point out the most is that adopting the same way of social media network strategy won't work for all, of course, try backing off one step behind and rethink that this is the best way to approach or not, otherwise you definitely will lose your customers.