Ojisan Blog ver.4+1

Overnight Transformation of Gap Store

Quite interesting promotion in GAP of Robson St in Vancouver was started in November 2009.

Point of promotion
In order to promote the launch of its Sprize rewards program, mannequins and the Gap store logo were upside down, and even hired performers to walk on their hands outside the Robson Street location. This transformation took overnight.

Sprize rewards program is:
Currently open to residents of Canada (excluding Quebec) with the pilot program having recently been launched in Vancouver, British Columbia at 10 Vancouver area Gap stores. Shoppers can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. SprizeMoney is automatically accrued in a customer's account when a product they bought goes on sale within 45 days of the original purchase. The account is credited the difference between the price paid and the best sale price.

Interesting point of the promotion as additional is how attract people, making them think different from before transforming stereotyping of GAP shops into better and astonishing way.

Easy way to handle stress

What Would You Do To Make London A Better Place?

Since we have seen a tons of sites with social media based, here is another chance to check out one of the great sites, called "Co-Create London."
It is very simple, what you can do is after log in with Twitter or Facebook account, just type your idea for London to make it better place. You are also able to vote for somebody's ideas and add your comments on it.

I'm wishing that those types of sites should be increased and localized for each countries and cities in order to bring better life style in the near future. However, not too far I think.

Co-Create London
http://www.cocreatelondon.com/